Michael Yi
Strategic Creative Operator
Over 19 years of multidisciplinary experience spanning content, creative operations, brand building, and emerging technology, I help organizations find the right solutions, build momentum, and adapt quickly, especially in lean environments.
When you need to build. Now.
The first version doesn't need to be perfect. It just needs to exist. I use rapid execution and strategic iteration to reduce friction, create clarity, and reveal the next steps.
Launch from scratch.
Iterate and test.
Push creative boundaries.
When resources are limited.
Every organization needs to do more with less. I look for practical ways to maximize people, assets, and technology, even when time, budgets, or resources are constrained.
Strategic production.
Reduce dependencies.
Unlock internal talent.
When everything is everywhere.
Creative shouldn't disappear into scattered folders, duplicate requests, or disconnected workflows. I organize creative ecosystems so teams know what exists, where to find it, and how to use it consistently.
DAM organization.
Maximize asset value.
Maintain consistency.
When it’s time to evolve.
The way people discover, shop, and engage is constantly changing. I enjoy exploring emerging technologies, evolving consumer behaviors, and new ways to help organizations adapt and uncover new opportunities.
Explore new directions.
Shape the strategy.
Drive transformation.
When you know where you want to go, but not how to get there.
Growth rarely follows a straight line. Priorities shift, markets change, and unexpected roadblocks appear. If you're looking for someone to help connect the dots, adapt quickly, and move ideas forward, let's connect.
Based in Long Island, NY